Content Visibility
Wrap any content in If/Else and show it only when your conditions pass.
WordPress logic controller
A brain for your WordPress website.
Control when and where your content appears — and who can see it. Pages, posts, menus and widgets, all from one visual condition builder.
- 30+ built-in filters
- 22 rule comparators
- No code required
What's inside
A dozen marketing tools,
bundled in one plugin.
Target content by visitor, context and time — without a single line of code.
Menu Item Visibility
Show or hide menu items using saved visibility presets.
Widget Visibility
Control sidebars and widget areas with the same logic system.
Target Devices
Serve different content to phones, tablets and desktops.
Geo Location
Show or hide content based on the visitor's country, region or city.
Date & Time
Limit visibility to a date range, time window or day of the week.
User Targeting
Target logged-in users, specific accounts or user roles.
Page Redirect
Send visitors to another page or an external URL when conditions match.
Pages & Posts
Scope rules to specific pages, posts or custom post types.
Archives & Categories
Show content only on selected archives, categories and taxonomies.
Unlimited Filters
Build on 30+ built-in filters, or add your own from the manager.
Customizability
Extend the validator with custom filters and API hooks.
Flexibility
Nest rule groups and combine AND/OR logic without limits.
No Coding Required
Build every condition visually — no PHP or shortcode syntax to memorize.
Compatibility
Works with Gutenberg, Elementor, WPBakery and the classic editor.
Free Extensions
Free add-ons for third-party integrations.
Environment targeting
Devices, browsers and operating systems.
WP Brain detects the visitor's environment and matches it against your rules.
Mobile Phone
Tablets
Desktop
Chrome
Firefox
Internet Explorer
Apple Safari
Opera
Google Bot
Apple iOS
Android
Windows
01 — Shortcodes
Powerful shortcodes, without the syntax.
Shortcodes are the most important part of WP Brain. They control content visibility right inside the page and post editors, and the built-in generator writes them for you — no syntax to remember. WPBakery Visual Composer is supported out of the box.
Explore content visibility
02 — Custom filters
Extend the logic with your own filters.
Build filters from the data your site already has: user meta, query variables, URL parameters, cookies, form fields, PHP functions and more. The manager turns each data source into a filter you can use in any condition, without writing code.
How custom filters work
03 — Presets
Build once, reuse everywhere.
Group the filters you use most into a preset, then apply that preset to pages, menu items and widgets. When the rule changes, edit it once — every element that depends on the preset follows.
See the presets managerAnd there's more
Plenty more under the hood.
- Multilevel conditions
- Custom filters manager
- Custom post types
- Reusable presets
- Advanced data sources
- PHP & HTML includes
- Content loop shortcode
- WordPress actions
- WPML compatibility
- Visual shortcode builder
- Easy to learn and use
- Clean and secure code
- Premium support
- Free lifetime updates
- Online knowledge base
- Online filters library
Ready to give WordPress a brain?
One plugin for conditional content, menus and widgets — with unlimited updates and premium support.